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Brand Design Strategy August 9, 2022

Reforma Visual Identity

Revo was entrusted with the reconstruction of an existing architectural firm’s brand identity in a manner that bolsters its market position while upholding its essence and core values.

Task

Redesign an existing architectural firm’s brand identity in a manner that bolsters its market position while upholding its essence and core values.

  • Strategy

    Brand Strategy, Brand Consultancy

  • Design

    Visual Identity

  • Client

    Reforma Architecture

THE BRIEF

Create a brand identity for an architectural firm responsible in transforming domestic and commercial spaces.

Reforma is an architectural firm with a strong dedication to creating spaces aimed at serving users in a manner that positively impacts them and the communities around them. 

The designs created by Reforma range from commercial spaces to domestic abodes in a manner that is both responsible and respectful. Reforma is a brand that focuses on elegance, timelessness and sophistication – three of the company’s primary values when it comes to the integration of aesthetics, functionality and utility in domestic and commercial space creation and design.

This philosophy was ingrained in Reforma’s rebranding through the newly-designed logo form, which unites texture, form and space into one holistic mark, representing the process applied to each project.

What we did

Sleek, sophisticated and timeless were the three main keywords of this rebranding strategy’s elements.

Sleek, sophisticated and timeless were the three main keywords of this rebranding strategy’s elements. The elegant use of the iconography and type implemented within this creation is aimed at highlighting the company’s vision, philosophy and values, while gently touching on the distinctive design features the brand is known for. 

The smart use of spatial transformation, movement, form and texture within the new Reforma logo is one that shines a spotlight on the company’s central values. 

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